Safe to Comfort

Human is a social being; hence it has emotions and intuitions and almost definitely want a sense of belonging. It seems to be an obvious thing but yet always been overlooked at.

Many claims that an individual’s growth begins when leaving their “Comfort Zone”; today I believe it isn’t about leaving but rather being able to find a “Safe Zone” so that they are comfortable “of being themselves” so that they can experience growth.

1. Concept
2. Use Cases
3. My Spectant

Concept

The concept “Safe to Comfort” can be regarded as a preliminary of the Comfort Zone Theory. Positive Psychology states that a Comfort Zone is a “low risk state” that anyone could find peace and at the same time stagnates growth.

If we know that real growth is a byproduct for leaving the “Comfort Zone”; what if we can prepare a zone where individuals can really be themselves without being judged or intoxicated by the existing culture and/or procedures? This is why it is important to have “Safe to Comfort”; having a “Safe Zone” so that individuals can be “comfortable” with themselves before entering the “Comfort Zone” and eventually journey towards “Growth Zone”.

Use Cases

Now, imagine that your business (ie. Products/services, etc.) is growing exponentially, your revenues is beyond your expectations but is likely not going to last because once your customers are “Comfortable” with you, eventually their expected experience diminishes and possibly becomes indifferent about it.

IMAGINE that if you can provide a “Safe Zone” experience to your customers, your customers would become more natural to your brand thus their experiences would unlikely to diminish after continuous usage of your products/services.

Secondly, their feedbacks/responses to your brand would become more “authentic” which may bring down your acquisition and could shift towards creating more activities that resonates to your customers’ true identity.

My Spectant

“Safe to Comfort” is a new concept that I thought of during the Rinen trip; however the ideology may have existed before already.

The key takeaway was when K. Nat and K. Kate Permsup have provided a “Safe Zone” for me to simply be me; without being judged and most importantly to allow me to gain the experience & the knowledge in my own rhythm.

I couldn’t help thinking; when we provide “Comfort” to people, they become more opened up and more humane.

Imagine what it would be like if we can provide a “Safe Zone” to our employees & customers; would it not be more rewarding? But that’s My Spectant.

P.s.

Lustrous Company Limited is a company where we take time in understanding Customer’s pain & gain. From that observation / knowledge, we turn it into a business model that perhaps could curate a new value for the customer. Please feel free to reach out, should you have any questions.