Human(e) Drive

We find numbers, charts to performance reports very addictive and captivating. Yet such behavior have influenced many businesses and blinded the management with only short sighted goals.

Buildings have wear and tear; you either can renovate and/or redecorate upon the number of years or as deem fit.

Though when was it the last time, that you have “renovate” or “update” your Human(e) Drive?

1. Concept
2. Use Cases
3. My Spectant

Concept

The concept “Human(e) Drive” is the combination of “being a human” and “being compassionate and/or benevolence“.

When you want to build a sturdy home, you go to the centimeters of the bricks and its construction materials. Similar to construction, a business has its building blocks that needs extra care as well; people.

People is both external & internal; customers and staffs. So I ask again, do you recall what was been updated on your business’s “Human(e) Drive” recently?

The approach can be considered controversial as business are operated in numbers not subjectivity. But again the hard truth is that those numbers are being driven by “human“; both customers and staffs.

Imagine what if; we could prioritize the “growth” of your business’s “Human(e) Drive”? Find factors and/or environments that contributes to the benefits of the customers and staffs? What if by (not always but sometimes) reinvest in the “people” and see what are the potential outcomes that benefits you as an individual and a corporate.

Use Cases

I was fortunate enough to join the Rinen in Nagano 2025 (a business visiting trip) along with The Cloud Team members; the experience was beyond expectation as new perceptions were acquired but most importantly the friendship that was build from this trip will last a life time. Out of the businesses that we have visited; there were “3” that literally slapped me in the face.

1: Chuo Taxi; a 3rd generation family owned business which had experienced falls and greater ups once they realized their true callings. What they have created was not created in a year or two; but it was clear for them that their “Human(e) Drive” was to prioritized their “Customers” which eventually led to customer voices such as “I will only ride Chuo Taxi”.

2: Ina Food Industry; a 3rd generation family owned business which is well known for its “Tree-Ring Management” which caught the Toyota management’s interest to a point of company visit. Their “Human(e) Drive” is “Employee” first. Prioritize staff wellnesses, benefits, to self set goals; the company ensures that the employees are provided with the optimal working environment leading to constant retentions of employees as well as abundant inflows of new applicants.

3: Ishizaka Sangyo; a 2nd generation family owned which focuses in recycling industrial wastes such as constructions, etc. Their “Human(e) Drive” was none other than the “Communities” surrounding the recycling facility. The priority was to ensure their co-existence with the locals at the same time enhancing it.

My Spectant

“Human(e) Drive” is a new concept that I thought of during the Rinen trip; however the ideology may have existed before already.

The main point is that, we have been so focused in developing the frameworks, developing the concepts, grinding the numbers … and yet we forgot that it isn’t the machine that is driving it; it is “Human“.

Imagine if we could perhaps take a pause and shift to focusing “People”; customers and staffs, for a quarter or two and see if we provide enough attentions, would you not be interested to see how it would affect the business’s overall performances?

Cars and buildings both have annual check-ups, would not it be great to check your “Human(e) Drive” once in a while? But that’s My Spectant.

P.s.

Lustrous Company Limited is a company where we take time in understanding Customer’s pain & gain. From that observation / knowledge, we turn it into a business model that perhaps could curate a new value for the customer. Please feel free to reach out, should you have any questions.