Environmental, Social, and Governance (ESG) has been officially introduced to the Thailand by Stocks Exchange of Thailand (SET) in 2022 with the initial intent to measure a company’s investment in terms of sustainability and ethical impact.
Concept
The “Be(e) a Hive” concept’s terminology can be referred to as an “ecosystem”. Though, in today’s definition ecosystem is usually referred to Tech solutions. The actual concept / introduction of this “Be(e) a Hive” is purely focused on the business acumen of it.
A bee hive, in a nature’s definition is a collaborative & a productive environment. AKA, each individual’s input is a singular output of a community based outcome. First, imagine businesses that has a clear vision/mission within the ESG categories such as RakPaa Honey and Kaaya Pilates Rehab and the potential of a be(e) a hive concept implementation.
Use Cases
RakPaa Honey: Can be defined as a social impact venture (that is not Tech-Oriented) but nature driven. The business itself is producing authentic raw honey, without going through any heating processes and with the assistance of the “ecology” economy surrounding the bee hive. The “Be(e) A Hive” concept in this case is the external factors that contributes to the growth of this natural produces.
Kaaya Pilates Rehab Clinic: A business which fills the gap between a workout and rehabilitation. The “Be(e) A Hive” concept of this model is the combination of the pro and reactive services; preventative (ie. muscle strengthening, etc.) to pain recovery (ie. post surgery / sports injury rehab, etc.) which results in a greater synergy and a holistic customer experience.
My Spectant
Many people will say “Be(e) a Hive” is nothing more than a different wording of an “ecosystem”; it is not wrong but a “Hive” or “Be(e) a Hive” is the holistic end-to-end business integrations between various service(s) to provide a one of a kind customer experience.
Imagine Rakpaa Honey and Kaaya Pilates Rehab Clinic onboarding the same “Hive”. Some will view this as a “collaboration” between 2 businesses; however it comes with an expiration date. A “Hive” exists until a foreseeable future and at the same time is naturally occurring.
In Japan, there are many shopping arcades in local areas called “Shotengai”(商店街). It consists of local businesses which compliments one another without having to formally undergo business formalities. Imagine a couple is commuting back from work and decide to walk pass Shotengai to find a meal. After the meal, they decide to quickly grab some local produce from the provider on the corner. As they were about to walk out the Shotengai, they decided to grab an ice cream each.
The “Shotengai” is a “Hive” which allows local collaborative & a productive environment just as how a bee embodies its local ecology to compliment its natural behaviors.
A “Hive” is something business should implement in order to ensure sustainability and longevity; but thats My Spectant.
My Spectant 
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